Land Rover Discovery Sport makes very British debut in Paris
1st October 2014
- Discovery Sport unveiled in dramatic dynamic fashion on an 80-metre barge on the River Seine in central Paris
- Surprise appearance from supermodel and actress Rosie Huntington-Whiteley
- Unveil stunt featured seven pairs of giant Wellington boots to bring to life Discovery Sport’s “5+2” seven seat versatility
- Discovery Sport to take over entire Land Rover stand during Paris Motor Show press day
The new Land Rover Discovery Sport made a uniquely British public debut, ahead of the Paris Motor Show. A pair of Discovery Sport vehicles performed a dramatic dynamic debut aboard a giant barge on the River Seine to mark the arrival of the brand’s new premium compact SUV.
Fresh from the runways of Paris Fashion Week, Rosie Huntington-Whiteley made a surprise appearance on Land Rover’s own floating catwalk. Experiencing the new Land Rover’s premium interior design and dynamic capability first hand, the British supermodel and actress played a starring role in the unveil, causing a media frenzy as she posed next to the Discovery Sport and a pair of 4.5-metre Union Jack patterned Wellington boots.
After revealing Discovery Sport to the world’s media for the first time, the 80-metre long barge continued to turn heads on its attention-grabbing journey down the River Seine, cruising past Parisian landmarks such as the Eiffel Tower and Notre-Dame Cathedral.
Highlighting the significance of the new premium compact SUV, Discovery Sport will be the only vehicle displayed on the Land Rover stand throughout the first media preview day of the Paris Motor Show.
“Designed and engineered to be the world’s most capable and versatile premium compact SUV, this is a vehicle that will appeal not only to existing Land Rover customers but to a whole new group of people who may never have considered Land Rover before,” said Gerry McGovern, Land Rover Design Director and Chief Creative Officer. “It is quite simply the most accomplished vehicle in its segment.”
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