The New Mercedes Shooting Brake - Space for Something New
24th November 2014
Breathtakingly sporty proportions and a powerfully dynamic design idiom with sensuously shaped surfaces already made the CLA unmistakable in its four-door Coupé guise. It is now followed by a further design icon, the CLA Shooting Brake, with a unique look all of its own.
"The new CLA Shooting Brake is the latest member of our successful family of compact models. The range, which now includes five models, covers an extremely wide spectrum: with the spacious B-Class sports tourer, the youthfully dynamic A-Class, the avant-garde CLA-Class Coupé and the compact GLA-Class SUV, we cater for a host of different customer wishes in this segment," says Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars, responsible for Marketing & Sales.
"Like its big brother, the CLS Shooting Brake, the CLA Shooting Brake is targeted at active customers who are looking outside of the mainstream for a car that impresses with a high utility value."
The guiding principle behind the designers' work was that of sensual purity as an expression of modern luxury. "The new CLA Shooting Brake offers a contemporary interpretation of sensual purity and represents the perfect synthesis between the emotionality of a coupé and the intelligence of a shooting brake," explains Gorden Wagener, Head of Design at Daimler AG.
"The styling of our CLA Shooting Brake is extremely progressive as well as unmistakable. Once again, we have created a whole new class of vehicle."
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