Land Rover unveils pioneering Discovery Vision concept
17th April 2014
Land Rover has revealed its Discovery Vision Concept SUV in New York. It is a vision of Land Rover’s future family of Discovery vehicles, the first model of which is due in 2015. The concept car previews dynamic new design language and an array of innovative versatility and capability features, while also showcasing pioneering technologies from Jaguar Land Rover’s advanced research division.
The Discovery Vision Concept was unveiled alongside a scale model of the Virgin Galactic spacecraft at a spectacular event aboard the USS Intrepid – a sea, air and space experience centre – in Manhattan, a day ahead of the opening of the New York Auto Show 2014.
With the Discovery poised to transition from a single model to a new family of vehicles which will redefine the leisure SUV category, the Discovery Vision Concept offers an exciting preview of Land Rover’s vision for the range, and the modern, premium design language of future models.
Phil Popham, Group Marketing Director, Jaguar Land Rover, said:
“We announced at the Geneva Motor Show in March that the Discovery family is set to evolve. And it is apt that in the 25th anniversary year of the original Discovery that we preview how this evolution will take us forward into a daring new era. The Discovery Vision Concept gives us the first stunning glimpse into this hugely exciting future.”
Designed for the future
TheDiscoveryVision Concept alludes to its unique lineage with design elements such as the stepped roof. Far greater attention than ever before has been given to creating relevant versatility combined with compelling design. This is a radical and sharply focused approach to embodying Land Rover’s vision of the ultimate leisure SUV.
Gerry McGovern, Design Director and Chief Creative Officer, Land Rover, said: "The Discovery Concept vehicle represents a Vision of our future family of leisure SUVs. Its modern, relevant and compelling design is a significant shift from Discovery as we know it, while well considered practicality, configurability and Land Rover’s capability seamlessly blend to create a highly desirable vehicle that connects on an emotional level.”
Dr Wolfgang Epple, Director of Research and Technology, Jaguar Land Rover, said: "The Discovery Vision Concept demonstrates where Jaguar Land Rover’s pioneering technology and great, modern design could take the SUV in the future. It showcases the innovative approach that continues our leadership of the off-road segment. Smarter, more connected, more desirable and more capable – the Land Rovers of tomorrow will be fully and perfectly integrated into everyday life."
"As a true pioneer, Land Rover is committed to constantly pushing the boundaries to redefine what SUV capability and versatility is all about. The Discovery Vision Concept shows the breadth of innovative, intelligent technologies being developed in order to offer our future customers unprecedented capability across any kind of terrain."
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