Bramley Motor Cars

Jaguar XF named car of the Decade


 - Southern Group of Motoring Writers honour XF as the Car of the Decade
 - XF acclaimed by the group for its “style, grace and driving calibre”
 - XF continues to advance Jaguar’s excellence in contemporary design, technology and engineering, five years on from its debut
 - Model development has steadily expanded its market appeal, with the adoption of cleaner,  high efficiency diesels and the introduction of XF Sportbrake.
The Jaguar XF has been awarded Car of the Decade by the Southern Group of Motoring Writers (SGMW), adding to its collection of more than 100 awards. The SGMW is made up of 30 motoring journalists, editors and authors, and the XF was awarded Car of the Decade at an event to mark the group’s 10th Anniversary.
Sue Baker, the Chairman for the SGMW, said: “The Jaguar XF has a style, grace and driving calibre that impressed our members enough to make it our outstanding choice as Car of the Decade as we celebrate the group’s 10th anniversary.
“With its proud heritage, voluptuously sculpted design, engineering precision and wow-factor cabin, the XF is a worthy winner of this notable award.”
Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: “The XF has seen real success since its launch in 2008, and to receive this award from the Southern Group of Motoring Writers, in which the most significant cars of the past ten years have been considered, is another fantastic accolade. Over 52,000 XF models have been sold in the UK and the awards tally has risen to over 100 globally. The introduction of the 2.2-litre diesel engine to the XF range has opened doors in the corporate market – an area we take very seriously and in which we see great growth potential.”
One of the principal developments of the XF has been the introduction of new powertrains which has seen improvements to fuel efficiency and emissions performance and opened up new market opportunities. The XF 2.2-litre diesel for instance, which boasts highly competitive CO2 emissions, starting from just 135 g/km and economy of 55.4 mpg, has opened up opportunities in the corporate sector. The introduction of the XF Sportbrake will also open up new market opportunities.

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